Prosumer-oriented Value Co-creation Strategies for Tomorrow's Urban Management

Management Challenges For Tomorrows Leaders

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Resource Integration and Value Co-Creation in Cultural Heritage Management

Cultural Heritage-Management (CHM) in Italy appears to chronically suffer from resources fragmentation. The aim of this chapter is to highlight the need for a value co-creation logic based on resource integration in CHM to improve awareness and involve citizens, organizations and other stakeholders in the cultural heritage preservation and enhancement activities. The methodological approach ado...

Leveraging Crowdsourcing for Organizational Value Co-Creation

The Redefined Role of Consumer as a Prosumer : Value Co - Creation , Coopetition , and Crowdsourcing of Information Goods

The scarcity of resources and tightening competition drive small and medium enterprises to find new solutions for product development and production. In addition to other (competing) firms and strategic alliances, the firms are searching assistance for production and R&D also among other stakeholders, such as consumers and public sector. In addition to the importance of careful stakeholder anal...

Strategic Value Co-creation Model in Banking Industry of Iran

Abstract Value Co-creation as a concept has attracted many scholars' and managers' attention. This paper aims to develop a comprehensive model for value co-creation in banking industry in Iran. Identifying the dimensions and factors of organizational value co-creation and customer value co-creation is also in the second priority. These are followed by some guidelines and recommendations for va...